Marketing the Presidency
February 20 @ 6:30 pm - 8:00 pmFree
Many folks, when they hear the word marketing think of it as a relatively modern day term, but in reference to presidential candidates, from George Washington to Donald Trump, candidates have been marketing themselves, their ideas, or marketing against their opponents, from the beginning. This presentation focuses on an array of odd artifacts that candidates have produced to get their names and ideas in front of the electorate. Some of which include a James Monroe snuff box that promoted the Monroe Doctrine, a Teddy Roosevelt cast iron door stop, an Eisenhower bar of soap stamped with Ike’s own image and the words Clean Up With Ike and a Richard Nixon shower head. Join Steve to learn about some of the more whimsical items while learning more about the reasons why candidates would produced such strange items and their historical significance.
Steve Mihaly retired from his position as Vice President of the HJ Heinz Company and lives in Gibsonia with his wife.Steve began collecting political Americana at age 10 and has been collecting ever since, with a collection that now encompasses 20,000+ items. Growing up my parents loved to go to antique shops, garage sales, and flea markets, travels that Steve did not particularly enjoy. However he did enjoy American History and after receiving some old political buttons he was hooked on finding more historical paraphernalia. Over the years, he’s met hundreds of interesting people, including 4 US Presidents, been featured in numerous newspapers and magazines across the country. Beyond local media, he’s been featured with his collection in the Washington Post, LA Times and several national news and morning TV programs. He still enjoys the thrill of “the hunt” and in particular, sharing his love of political history.